Exhibitor Booths and Sponsor Leads

Exhibitors and sponsors come to an event for one reason: to meet the right people and leave with pipeline. For organizers, that means keeping track of who has confirmed, where each company is placed on the floor, what each partnership is worth and whether partners are getting the leads they were promised. This concept brings those threads into two related views, so partner management runs on records rather than a pile of email threads.

The first illustration is an Exhibitors list. A summary line counts exhibitors, booths and leads, and a table shows each company with its booth code, a color-coded category tag, a status that separates confirmed exhibitors from those still invited, and a count of leads captured so far. Invited exhibitors show zero leads, which makes it easy to see who has not yet started engaging. A New Exhibitor button and per-row menus handle additions and changes.

The second illustration is a Sponsors view. A Portfolio row summarizes the total number of sponsors, their combined contract value and total leads. Below, Sponsor Tiers groups partners into Platinum, Gold, Silver and Community bands. Each sponsor card shows a logo mark, a tier badge, the contract value and a progress bar toward a leads target with a percentage, plus a View leads link. An Add Sponsor button sits at the top of the page.

Together, the views are designed to show organizers and partners the same story: what was sold, where it sits on the floor and what it has delivered. The concept envisions booth codes tying back to the venue floor plan and leads captured at booths being attributed to the right exhibitor or sponsor, giving the team a clear basis for renewal conversations after the event.