Give sponsors attributed leads they can take to renewal

A partnerships manager records each sponsor with its tier, contract value and the deliverables promised: logo placement, a speaking slot, booth space, a newsletter mention.

At the event, booth staff scan attendee badges to capture leads, each attributed to the sponsor and the moment it was captured. Attendees who opted in can share their details; those who did not are never exported.

Leads can flow into HeadshotMarketing, the Burdenoff product for marketing and CRM, so follow-ups start the next morning instead of the next month.

After the event, each sponsor gets a report of deliverables met and leads captured — the evidence that makes the renewal conversation easy.