A marketing manager drafts one-off announcements and multi-step campaigns and sends them at the right moments: the invitation, reminders as the date nears, day-of logistics like parking and Wi-Fi codes, and a thank-you with recordings afterwards.
Audiences are segmented by ticket type, session choice, household, RSVP status or any registration answer, so VIPs get the VIP note and online attendees get the join link.
Messages go out by email and in-app notification, in each guest’s language. For wider promotion and nurture campaigns, the event connects to HeadshotMarketing, the Burdenoff product for marketing and CRM.
Every message is recorded on the event, so the team can see what each guest was told and when.
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