A field marketing manager runs a regional event series. Promotion starts in HeadshotMarketing, the Burdenoff product for marketing and CRM: audiences, campaigns and landing pages that link straight to the event’s registration.
Registrations come back with their source, so the team can see which campaign filled which city. Attendees and sponsor leads flow into the CRM with what they attended and who they met.
After the event, follow-up sequences start from the CRM — a recording for those who attended, a next-event invitation for those who did not show up.
One Burdenoff sign-in covers both products, and data moves between them under the same permissions and audit trail.
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