A brief at T-30, T-7 and T-1 — and a watch on the door

Before the event, the director gets a brief at thirty days, seven days and one day out. It reads the event’s own state — registrations against targets, milestones that are late or blocked, vendors without confirmations, programme clashes, unpaid deposits — and leads with the few things that need a decision.

During the event, the platform watches the door and the room. When arrivals at an entrance spike, when a session fills faster than expected, or when kiosk feedback for an area turns negative, the right person gets an alert with the reason.

The line between what runs on its own and what needs a person is clear: briefs and alerts are automatic; messages to guests, changes to the programme and anything involving money wait for approval.

After the event, the alerts and the decisions taken join the post-event report.